Home/Historical IQ Tests/Strong Vocational Interest Blank 1927
© 1927 · Stanford University · Interest inventoryInteractive

Strong Vocational Interest Blank — scored against people, not answers.

Edward K. Strong Jr. took a pool of like/dislike questions first written in a 1919 Carnegie Tech seminar, gave them to men already working in an occupation, and kept the answers that set those men apart. A newcomer's score said how far his likes ran with theirs. This page reads the 1927 blank and later forms held by the Smithsonian and follows the scales through to 2004.

Vocational Interest BlankEdward K. Strong, Jr. · Professor of Psychology, Stanford University
FROM THE DIRECTIONS

“The test is not one of intelligence or school work. It measures the extent to which one's interests agree or disagree with those of successful men in a given profession.”

EIGHT PARTSCOPYRIGHT 1927STANFORD UNIV. PRESS
Re-set from the Smithsonian's catalogue description of its copy (MA.316371.116); not a facsimile.
WHERE THE QUESTIONS CAME FROM

The items were older than the blank: a thousand of them, written before anyone checked which worked

Hansen's history of the inventory traces the item pool to a seminar Clarence S. Yoakum ran at the Carnegie Institute of Technology in 1919. Its members tried to cover the whole range of human interests, and the pool was written without statistical screening. Several inventories drew on it; Strong's was the one whose method stuck.

1919Yoakum's seminarA pool of about 1,000 interest items, written to cover the whole field and not screened statistically.[5]
1921Carnegie Interest InventoryBuilt at a later Yoakum seminar by condensing several inventories drawn from the 1919 pool.[5]
1926Cowdery's blankKarl Cowdery's Interest Report Blank, one of several 1920s inventories cut from the same pool; Strong published his first interest research the same year.[5][8]
1927Strong's blankItems kept only if working men in an occupation answered them differently from men in general.[1][6]
THE BOOKLET, PART BY PART

Eight parts in 1927. The same eight, reshuffled, in 1938

The Smithsonian lists the 1927 parts in one order and the 1938 Form M in another: school subjects and amusements swap places. Item counts are only published for the 1938 form, and only for four parts.

I
OccupationsJob titles, each marked like, indifferent or dislike.1938: 100 occupations
II
AmusementsHobbies and pastimes, marked the same way.1938: 97 amusements
III
School subjectsSubjects the taker enjoyed or did not.1938: 36 subjects
IV
ActivitiesEveryday activities, from the 1927 part list.Count not published
V
Peculiarities of peopleKinds of people the taker likes or dislikes having around.1938: 47 kinds of people
VI
Order of preference of activitiesRanking activities against each other rather than one at a time.Count not published
VII
Comparison of interest between two itemsForced choice between two options.Count not published
VIII
Rating of present abilities and characteristicsSelf-description, the only part not about likes.Count not published
EMPIRICAL KEYING, STEP BY STEP

Build a key, then mark the blank against it

An item enters an occupation's key only if that group's “like” rate differs enough from men in general. The documented example: “making a speech” separated ministers and congressmen from farmers and factory assemblers. Pick a group, set the cut-off, and watch items enter and leave the key.

Cut-off: 20 points3 of 12 items keyed for Engineer
ITEMMEN-GEN. %LENG %LKEYYOUR MARK
Making a speechActivities40%25%—
Repairing a clockActivities45%80%+1
ChemistrySchool subjects40%75%+1
Keeping careful accountsActivities35%40%—
Meeting strangersPeculiarities of people50%35%—
Visiting the sickActivities30%20%—
Drawing plans for a machineAmusements35%85%+1
Writing a short storyAmusements30%15%—
Arguing about politicsAmusements40%30%—
PhysiologySchool subjects35%30%—
Persuading others to buyActivities35%20%—
Working outdoorsAmusements55%65%—
Items written for this page in the spirit of the 1927 parts; percentages are invented to show the method. Strong's keys came from real criterion samples and used finer weights than +1/−1.
REPORT FORM · RAW SCORES
Mark lines with L, I or D. Every group is scored at once.
Engineer—
possible −3 to +3
Physician—
possible −3 to +3
Life-insurance salesman—
possible −6 to +6
Journalist—
possible −4 to +4
L adds the item's key weight, D subtracts it, I counts nothing. Each group is keyed at the current cut-off.
OCCUPATIONAL SCALES ON THE PROFILE

From 10 occupations to 244 scales

Each column is a form we could date. Bars appear only where a source gives the scale count; click any year for what changed.

1927Vocational Interest Blank (men)

Copyrighted 1927 by Stanford; eight parts. Hansen gives 10 occupational scales on the earliest profile.

Sources [1][5]
THE AUTHOR'S OWN OCCUPATIONS

Forester, ad man, teacher, Army classifier, salesmanship researcher — then Stanford

Laid out as the back page of a Strong report form, one row per job he held. Dates follow Darley's 1964 obituary and Hansen's 1987 profile as summarised in secondary sources; “c.” marks approximate spans.

YEARSOCCUPATION · PLACEWHAT IT GAVE THE BLANK
1884Born, Syracuse, New YorkSon of a minister; the family moved west and he studied in California.
1906Biology graduate · UC BerkeleyA science degree before psychology; his later scales sampled scientists heavily.
c. 1906–09U.S. Forest ServiceBridge building and outdoor work: the kind of practical job his blank would later ask people to imagine.
1909–11Psychology · Berkeley MA, Columbia PhDAt Columbia under James McKeen Cattell, working in H. L. Hollingworth's laboratory; dissertation on advertising.
c. 1911–14Advertising workSelling and persuasion became a research topic: books on selling life insurance (1922) and advertising (1925) followed.
1914George Peabody College for TeachersTaught psychology to teachers; wrote Introductory Psychology for Teachers (1920).
1917Army Committee on Classification of PersonnelMatched recruits to military jobs and taught officers to use Army Alpha and Beta: classification by ability, not yet by interest.
c. 1919–23Carnegie Institute of TechnologyHeaded its Bureau of Educational Research, where Yoakum's interest seminars produced the item pool.
1923–63Stanford UniversityBuilt and revised the blank, chaired about 58 dissertations, and published Vocational Interests of Men and Women (1943). Died in Menlo Park, 1963.
WHAT STRONG SAID IT COULD NOT DO

“The motor (abilities) determines how fast the boat can go, the rudder (interests) determines which way the boat goes.”

Strong, Vocational Interests of Men and Women (1943)

Interests in his account steer; they do not power. A high engineer score said nothing about whether someone could pass engineering, which is why the 1927 directions open by ruling out intelligence and school work.

WHAT HE CHECKED LATER
Stanford men, 18 years on

For Vocational Interests 18 Years After College (1955) Strong compared the occupations Stanford students later held with the scores they had as students, and argued interest scores stayed stable for decades. His earlier paper on the permanence of interest scores over 22 years (1951) made the same case.

That stability claim is why the blank was used for guidance at all: a score that drifted every few years would be no help choosing a career.

REFERENCES

Sources cited on this page

  1. [1]National Museum of American History. Psychological Test, Vocational Interest Blank (E. K. Strong Jr., © 1927; MA.316371.116).americanhistory.si.eduUsed for: Hero directions quote, 1927 copyright, eight-part list.
  2. [2]National Museum of American History. Vocational Interest Blank for Men (Revised), Form M (© 1938; 1983.0168.08).americanhistory.si.eduUsed for: 1938 part order, item counts, report columns.
  3. [3]National Museum of American History. Psychological Test Score Sheets, Strong Vocational Interest Blank (1945).americanhistory.si.eduUsed for: 1945 report forms.
  4. [4]National Museum of American History. Strong Vocational Interest Blank for Men, Form T399 (1966).americanhistory.si.eduUsed for: 1966 co-authors; revision begun before 1963.
  5. [5]Hansen, J.-I. C. (1984). The Strong Vocational Interest Blank / Strong-Campbell Interest Inventory. In W. B. Walsh & S. H. Osipow (Eds.), Advances in Vocational Psychology, Vol. 1. Erlbaum.publisher previewUsed for: 1919 seminar and pool, 1921 Carnegie inventory, 10 original scales, early versions, 1985 scale counts.
  6. [6]Donnay, D. A. C. (1997). E. K. Strong's legacy and beyond: 70 years of the Strong Interest Inventory. Career Development Quarterly, 46(1), 2–22.doiUsed for: Criterion-group method, 1933 women's form, 1974 merger and counts.
  7. [7]Darley, J. G. (1964). Edward Kellogg Strong Jr., 1884–1963. Journal of Applied Psychology, 48(2), 73–74.read via Wikipedia summaryUsed for: Career dates, Stanford from 1923, dissertations chaired.
  8. [8]Hansen, J.-I. C. (1987). Edward Kellog Strong Jr.: First author of the Strong Interest Inventory. Journal of Counseling & Development, 66(3), 119–125.read via Wikipedia summaryUsed for: Early life, Forest Service, Columbia, Carnegie, 1926 first interest research.
  9. [9]Strong, E. K., Jr. (1943). Vocational Interests of Men and Women. Stanford University Press.archive.org searchUsed for: Motor-and-rudder quote; separate forms for women.
  10. [10]Strong, E. K., Jr. (1955). Vocational Interests 18 Years After College. University of Minnesota Press.archive.org searchUsed for: Follow-up of Stanford students.
  11. [11]Oxford Reference. Strong Vocational Interest Blank (quick reference entry).oxfordreference.comUsed for: Conflicting 1938 date for the women's form.
  12. [12]Blackwell, T., & Case, J. (2008). Test review: Strong Interest Inventory, Revised Edition. Rehabilitation Counseling Bulletin, 51(2), 122–126.doiUsed for: 2004 edition item and scale counts.
EDITORIAL RECORD

What changed in this revision

The 1927 blank itself was not read page by page; its structure comes from the Smithsonian's catalogue. No items from any Strong form are reproduced. Strong Interest Inventory is a trademark of The Myers-Briggs Company.

  • REMOVEDSpent 14 years building it. No source found for the figure.
  • CORRECTED“About 20 occupational scales” in 1927. Hansen gives 10.
  • REMOVED“About 400 items.” The 1927 total is reported as 420 only in secondary summaries we could not trace to the blank, so no total is given.
  • REMOVED“Millions of students to the 1960s,” “every career inventory since traces back to 1927,” and Holland's Self-Directed Search and Campbell's survey listed as direct descendants. All unsourced.
  • ADDEDYoakum item-pool origin, eight-part structure in the 1927 and 1938 orders, edition chart with sourced scale counts, women's form date conflict, Strong's career, and 12 references.
  • KEPTThe like/indifferent/dislike blank, now scored against keys built live from criterion-group differences instead of fixed answer patterns.
KEEP EXPLORING

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The other Stanford test1916
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Part of the Historical IQ Tests Archive. Editorial content under CC BY-SA 4.0. Strong's forms remain the property of their rights holders; none are reproduced here.

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