1976
Apple I
A bare circuit board designed by Wozniak, sold for $666.66; Jobs found the buyers and the parts.
1977
Apple II
A complete, colour personal computer in a plastic case. The VisiCalc spreadsheet turned it into a business tool and Apple into a big company.
1983
Lisa
An expensive early graphical computer that flopped, but tested ideas the Mac would use.
1984
Macintosh
The first mass-market computer with a mouse and graphical interface, launched with the “1984” Super Bowl ad.
1988
NeXT Computer
A powerful black cube for universities. Its software became the foundation of today's macOS and iOS.
1995
Toy Story
Pixar's first feature, the first fully computer-animated film. Jobs funded Pixar for a decade before it paid off.
1998
iMac
A translucent, all-in-one computer that turned Apple around within a year of his return.
2001
iPod & iTunes
“1,000 songs in your pocket”, followed in 2003 by the iTunes Store selling songs for 99 cents.
2001
Apple Store
Retail shops he designed around the product, now among the most profitable per square foot anywhere.
2007
iPhone
A phone, an iPod and an internet device in one touchscreen slab, the product that defined the smartphone era.
2008
App Store
Opened the iPhone to outside developers and created a new software economy.
2008
MacBook Air
Pulled out of a paper envelope on stage; set the template for thin laptops.
2010
iPad
A tablet between phone and laptop; he presented it seated in an armchair.